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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

Most traditional media are paying attention to political aspects of the war, but no matter what the theories are, the reality is that 7,000 children have died and 4 million more children need emergency help. We need to stand out from the clutter, provoke conversation and inspire action. It is first and foremost an awareness campaign.

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Digital Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. In this article, Classy gives 7 actionable approaches to keeping your content on track to reaching your goals. #3 1 Three Steps To Getting Your Followers To Say Yes. An updated look?

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Online Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. In this article, Classy gives 7 actionable approaches to keeping your content on track to reaching your goals. #3 1 Three Steps To Getting Your Followers To Say Yes. An updated look?

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

Their time is spent on three areas: (1) monitoring and analyzing online conversations, (2) leading data-driven attention campaigns, and (3) sharing knowledge with the sector. Their team also leads attention campaigns, informed by data and inspired by online conversations. When we jump in, we can immediately assess our impact.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

If you somehow missed #TheDress, here's the scoop: One day, someone posted a photo of a dress to Tumblr and asked if people thought it was white and gold or blue and black. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. What Dress?

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4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. ” I’ve identified 4 definitions as being the most useful in the online marketing context: To hold the attention of. I have a confession to make. To bind someone to do something.

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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible, without knowing how people are already talking about your issue(s). And then you need to know what people are saying in response to them. Why does this matter?

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