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Boosting Your Association's Revenue with Attractive Microcopy

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If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). Click here to begin the process of searching publicly accessible internet pages for instances of your choice keywords” is a long-winded way of saying “Google Search.” Clarification on actions (Are you sure?

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Tools for 2.0: User-Generated Exhibits Made Simple

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style projects are major initiatives require a somewhat complicated blend of physical exhibit and digital capabilities. means stepping away from fancy flash-based applications that lock content behind programmed doors and towards clear, text-based, multi-access content. Creating the backbone for a robust 2.0 Many in-museum 2.0-style

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