Connection Cafe

APRIL 3, 2012

Author: Vinay Bhagat. The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. I’m particularly encouraged by a new metric we added this year: growth in monthly giving.

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Benchmark Convio Studies Summary 48

Connection Cafe

APRIL 5, 2012

Author: Martin Campbell. If you're too young to remember where you were when JFK was shot, you might well remember where you were on December 26, 2004 when a massive tsunami caused a deadly natural disaster around the Indian Ocean (link to [link] ). I'll remember that day well because I was on call as the manager of the British Red Cross' online donations and messaging platform.

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Disaster Charity Adopt Platform 47

Connection Cafe

APRIL 4, 2012

Author: Cheryl Black. Used to be, when it came to giving there were two parties: the donor and the organization. Now though, with the advent of social fundraising, there are often three parties: the donor, the organization and the unrelated-to-the-organization social fundraising platform. And while we might be tempted to say “two’s company but three’s a crowd,” it doesn’t have to be that way.

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Fundraising Social Case Study Social Media 32

Connection Cafe

APRIL 2, 2012

Author: Karoline McLaughlin. All roads are heading north! Here at AFP International in the spectacular northwest city of Vancouver, BC, it’s evident from the conference sessions I’ve attended so far that with the economy seemingly back on an upward trajectory, fundraising is also heading in that direction. Today, the NRC, Nonprofit Research Collaborative , of which Convio is a member, announced the results of our spring survey.

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Survey Convio Canada News 31

Connection Cafe

APRIL 6, 2012

Author: Jill Ward. Infographics are all the rage, and do we have one for you today! Who doesn't love big bold pictures with bits of trivia and data on online fundraising, advocacy, email and events that you can use to impress your coworkers? This year's 2012 Benchmark infographic condenses 56 pages of fundraising data in one awesome graphic. You're welcome.

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Benchmark Advocacy Picture Authoring 30