Keep your eyes on the KPIs
Connection Cafe
MAY 23, 2012
Author: Alissa Ruehl. Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology. Adjustments to your website can affect your visitor behavior as well.
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