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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels.

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Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth's Blog: How Nonprofits Can Use Social Media

.” Charity Jacking is similar to brand jacking and news jacking , defined by David Meerman Scott as the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your organization. Charity Jacking goes one step beyond “Social Media Meme Morphing.”

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