Opposing Salesforce.com attempt to TM "Social Enterprise"
Beneblog: Technology Meets Society
AUGUST 28, 2012
I've been working closely with Kevin Lynch, the CEO of the Social Enterprise Alliance, on countering the efforts of Salesforce.com to attempt to trademark the name of our entire field, Social Enterprise. Here is the letter I'm sending to the USPTO supporting their initial recommendation against granting this registered trademark in the U.S.
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