Care2
MARCH 12, 2012
The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community. Their goal is to make Kony a household name in the U.S. The Kony 2012 video incorporates these principals exceptionally well.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 28, 2012
What does it mean to live in a “social” world in 2012? The power of social media is that it is easier than ever to both articulate, and reinforce, the vision and values that create and inspire alignment,’ said Benioff. With this in mind, I propose a different articulation of the acronym SOCIAL: S is for society.
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Qgiv
SEPTEMBER 14, 2021
Giving Tuesday was created in 2012 at the 92nd Street Y’s Belfer Center for Innovation and Social Impact in New York City. Giving Tuesday has come a long way since its inception in 2012. You could, for example, have a goal of reaching 50% of your fundraising goal on the first day of your campaign (Giving Tuesday!).
Beneblog: Technology Meets Society
AUGUST 13, 2012
In 2012, we’ll be rolling out new branding, new media, and new stories all with the goal of getting better at what we do and raising our impact. Our team articulately expressed direct, succinct truths that required no editing. Our goal is social change at scale. They just worked! We value transparency.
Eric Jacobsen Blog
OCTOBER 7, 2014
Physical preparation in the business world is less about becoming a Navy SEAL and more about learning how to set goals, overcome challenges, and get in the habit of incremental improvement. He has been profiled by Forbes , People , and on CNN and has been named a 2012 CNN Hero and awarded the 2011 GQ Better Men Better World Award.
Museum 2.0
JANUARY 2, 2013
We sometimes lose track of the big goals that should underline all of our promotion, and we don't spend the time to develop and refine those goals based on research. My favorite new conference in 2012 was the National Arts Marketing Project in November. But then, a few things happened. We started.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. It’s uncommon for a nonprofit to spend time developing and articulating their unique value proposition, but this is one area in which organizations should act like companies.
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