Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention
sgEngage
APRIL 30, 2021
These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Since 2011, the Blackbaud Institute has continued to see a decline in number of households donating, but an increase in total donations. 66% retention rate for multi-year, online-only donors.
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