Beth's Blog: How Nonprofits Can Use Social Media

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Using Twitter to Build Support Among Latinos for the Affordable Care Act

Beth's Blog: How Nonprofits Can Use Social Media

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. As of August 2011, an astounding 8.1

Twitter 101
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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived! Great idea!

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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. We want people to sign up to hear from us in any and all ways they would like and use those channels – email, Facebook, Twitter being the most popular channels. How will you measure success?

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