2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
If a donor is celebrating a milestone birthday, a month before their big day, send them an e-mail suggesting gifts to your organization in lieu of presents. And always make sure to celebrate them on the actual day as well! You may have an existing special occasion donation program, but you haven't figured out how to publicize it.
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