2011 Broadcast gMail Track 
Tech Soup
FEBRUARY 24, 2014
Microsoft has run the campaign since 2011, but it seems to have deeper resonance this year. It keeps close track of the online activities of its 540 million users, whether they use it or not. After an unsuccessful trademark battle with British Sky Broadcasting Group , Microsoft has just changed SkyDrive’s name to OneDrive.
NTEN
JUNE 20, 2011
The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with. Twitter should be used for cultivation, not broadcasting. Stacey uses it for one-to-one personal connections.
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