Case Study: Tools for Community Engagement
NTEN
JUNE 20, 2011
The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with. Twitter should be used for cultivation, not broadcasting. Stacey uses it for one-to-one personal connections.
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