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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc). What is on your To Do List for 2011? Please summarize your ROI.