NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. They don’t naturally flow to another channel, despite their tech savvy tendencies, nor do they stick with a cause simply because gave a donation once. 2011 Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. You could argue that if offline fundraising accounts for such a large portion of fundraising revenue in the industry then you should place all your focus there.

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 1, 2010

33% of online donors will switch channels to become offline donors. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong. Compare that to just 3% of offline donors who switch to online giving. All Rights Reserved

Trend 78

Trend Online Giving Offline 78

sgEngage

MARCH 15, 2011

for the 3 months ending January 2011 as compared to the same period in 2010. for the 3 months ending January 2011 as compared to the same period in 2010. Online giving in response to Haiti was higher than all previous disasters and demonstrates that the Internet is a first response channel of choice for donors.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

NetWits

APRIL 11, 2012

adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online. Key Takeaway : From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth. > [link].

Technology 245

Technology Game NTC San Francisco 245

sgEngage

NOVEMBER 30, 2010

Btartus123 there is a Internet TV Channel being developed called www.planetchannel.com which gives Non-Profits worldwide the ability to add a video and create more online exposure for their Org. I just read about the launch and this gave it a viewpoint beyond those who created it. Sounds like it has great possibilities; time will tell.

Trend 81

Trend New York Blackbaud Argentina 81

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have offline and well as online channels ready to go? All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have email templates ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

DECEMBER 10, 2010

If there's anyone I know who has passionately argued for multi-channel fundraising strategies, it's the guy who writes this blog. Mobile is going to be a huge channel. If you think mobile donations are a waste of time, then, five or ten years ago, you probably felt the same way about web donations. All Rights Reserved

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

NTEN

OCTOBER 15, 2010

With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. . What subject lines get opens, and how do these look compared to industry benchmarks?

Mail 61

Mail Campaign Management Yahoo 61

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. The key for nonprofits is to focus on the experience a donor has when they switch channels.

Mail 79

Mail Trend Offline Blackbaud 79