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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Thus, please be careful when using any tool that automates posts from one social network to another.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Thus, please be careful when using any tool that automates posts from one social network to another.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

The 2011 September Campaign. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. How do you report, reflect, and revise what you’re doing? charity: water is a nimble and fast moving organization and our approach to measurement reflects this.

Interview 101
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Why Conversion Is A Better Objective Than Traffic Referral

Beth's Blog: How Nonprofits Can Use Social Media

Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). Our homepage reflected that theme, always displaying 10 or 12 ways to donate dollars or air miles, buy products to support wish granting, or launch fundraisers on our behalf. Guest Post by Petri Darby, Make-A-Wish Foundation.

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Thus, please be careful when using any tool that automates posts from one social network to another.