grist.org: Measuring Along the Ladder of Engagement
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Once we’ve hooked them, we engage with our community until they own the idea and run with it. Source: grist.
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