Want Social Media Results? Learn How To Use Data for Decisions
Beth's Blog: How Nonprofits Can Use Social Media
MAY 5, 2011
The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes. A key finding: Nearly 60 percent of respondents listed “ measurement, analysis, and learning as their top information technology bottleneck.
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