Nonprofit Tech for Good

JULY 14, 2011

Based upon the soon-to-be-released book Social Media for Social Good: A How-To Guide for Nonprofits , this webinar begins with defining Web 1.0, Finally, the webinar closes with a brief conversation about what’s next in nonprofit communications and fundraising and the importance of early adoption.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Get executive staff on a webinar. Get training.

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Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Learn basic HTML. VIDEO: HTML All Writers Need to Know.

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Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Oh yeah, PLEASE make a donation!

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Nonprofit Tech for Good

JANUARY 16, 2012

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Business always underestimate the fact the nonprofits are some of the most active early adopters on the Web. It’s a simple oversight that dramatically reduces ROI.

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Profile Nonprofit Twitter Social Network 242

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Experiment with Social Media Dashboards.

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Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

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