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Great reads from around the web on January 24th

Amy Sample Ward

" New Research Proves the Business Case for Product Giving : PitchEngine : Get the Word Out™ – "New research from Indiana University concludes that businesses can do well by doing good through product philanthropy. Besides average gift amount, what might we expect?"

Web 117
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HOW TO: Launch a Group Text Messaging Campaign for Your Nonprofit for Free

Nonprofit Tech for Good

Nonprofits were the absolute first to utilize social networking sites. They were getting creative and pioneering MySpace in 2005 and Facebook in 2006 long before corporate brands and universities, but that hasn’t been the case with mobile technology. 2010 Nonprofit Text Messaging Benchmarks Report.

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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel.

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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Social media and online giving both increased six percent between 2010 and 2018. With 75 percent of the population on social media every day , nonprofits have an ever growing audience of vast ages to solicit their missions. Growth : Social media use continues to climb, with one person joining a social network every 6.4

Digital 52
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Research Friday: So, where is Bob?

ASU Lodestar Center

My experience searching for Bob is concrete evidence of the helpfulness of various social networking sites (SNS) like LinkedIn and Facebook. So, I was intrigued with a report from the Pew Research Center's Internet & American Life Project about the social impact of widespread use of social networking sites.

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A First Look at Jumo

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: The long anticipated social network site for social change, Jumo , launched. About $500,000 came from unnamed individuals in the early days and in September 2010, Omidyar Network announced a grant of up to $750,000. The Jumo website had its soft launch back on March 18, 2010.

New York 104
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FourSquare: Novelty or Buzz Worthy?

Care2

So, when FourSquare (a location based social network app that tracks your locations and shares it with friends when you “check-in&# to places) emerged as the “next big thing&# at SXSWi , I questioned whether FourSquare could really li ve up to its buzz.

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