Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
NPO branding: Preliminary lessons from major players. The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science , 33(3), 295-312. [4] 4] Keller, E. Dato-on, M. & Shaw, D. International Journal of Nonprofit and Voluntary Sector Marketing , 15(2), 105-121. Get another!
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