Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment)
Nonprofit Tech for Good
NOVEMBER 15, 2009
I have been doing the social media thing for almost 4 years and I took granted that most nonprofits are doing the basics in terms of measuring ROI, but recent polls I presented on Twitter speak otherwise. Social media has gone mobile and that will be an entirely new set of data to monitor and track. Poll your donors.
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