Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
Sign up today for NMI 112: Marketing and Social Media. With the new name “New Pathways For Youth” the organization wanted to rebrand itself as a movement that gives Phoenix area youth a new opportunities by providing them with positive adult mentors. Journal of the Academy of Marketing Science , 33(3), 295-312. [4] Dato-on, M.
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