Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Email Campaigns: Know Your Audience and Get Results.
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