Road Trip! Fundraising, Advocacy, Community Building, Storytelling and Recruitment on the Road.
Care2
MAY 11, 2011
Building buzz and press for an advocacy action. In September 2010 Bill McKibben, the founder of 350.org, org, and five Unity College students embarked on a bio-diesel powered road trip to encourage President Obama to restore solar paneling to the White House roof. Creating unique content for your blog and social media presence.
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