Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 1, 2009
2) No one knows with any degree of precision how much money is raised each year via direct mail. 5) The furor about “junk mail” is mild compared to that about spam—as it should be, because online communications is prey to all sorts of fraud. In other words, the “young donor” is largely a myth.
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