Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
This brand recognition is what makes The Red Cross the go-to organization in times of disaster. NPO branding: Preliminary lessons from major players. Their name and logo are so well-known that the average American trusts their brand and, (arguably) because of this, is likely to donate to their cause. 4] Keller, E. Dato-on, M.
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