HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
While generation Z is not yet influential on your fundraising campaigns, nonprofits that work in education, child services, and youth empowerment should be laying a foundation now for future outreach. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010. Millennials (Born 1980–2000, Currently Ages 14–34).
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