New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. Online fundraising revenue grew overall by 14% between 2009 and 2010.
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