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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. In 2010, the event had a transformation.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. In 2010, the event had a transformation.

Causes 36
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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Email Campaigns: Know Your Audience and Get Results.

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