Making Your First Donor Retention Calendar, Step by Step
Connection Cafe
MARCH 17, 2014
Guest post by Mazarine Treyz, author of The Wild Woman’s Guide to Fundraising , called one of the Top 10 books of 2010 by Beth Kanter, and author of the Networked Nonprofit. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Her latest book, Get the Job!
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