HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
The millennial generation consists of 76 million Americans who are tech savvy, well-informed, and results-driven. While print readership is highest among boomers, in recent years they have adopted mobile and social media at a rapid rate. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010.
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