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NTEN Member Buzz Round-Up: Last of 2009!

NTEN

Peter Campbell writes a compelling post on the Idealware blog about the updated metrics that GuideStar, Charity Navigator, and other organizations recently announced. Did your org make it? Jordan Viator explains. the idea behind the drive and how you can participate. There's still time, but it's running out! Thanks, Convio!

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. As more smaller orgs use these tools, we see they have the most room to grow -- and their lists ARE growing fast -- but they're taking the biggest hits in the fundraising department. Local organizations are getting on the bus.

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Technology & Community: Strategic Options for Building Movements

Amy Sample Ward

org before? In 2009, 350, working in tandem with communities around the world and partner organizations aligned on the shared goal of creating a global movement to solve the climate crisis, ignited the largest collective action that has ever been taken around the world with their 10/10/10 Day of Action. Have people heard of 350.org

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. 6 Katrin 09.19.07 No one disputes that.

Stats 100
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Storytelling Through Paid Advertising

NTEN

I want to share the basics that your org should think about. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. This is the basic metric most novice media planners will consider above all. What do paid ads really do? Define your goals and consider what success looks like.

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The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days. We know that lots of orgs have heard some variation of this from their bosses—“We need to get on the Twitter!

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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. Say, let’s define our metrics. This I hope and so much more. set audience. affected people.

ROI 76