Care2
MAY 14, 2009
Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. May 14, 2009 | Eric Copyright © 2008, Care2.com Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.
Care2
MAY 15, 2009
spam filters: are you using spam-like words in any of your content? May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com Things to consider and target include: sender line: who is your email "from" subject line: what are you saying before the email is even opened? does it rely on graphics/images?
Care2
JUNE 1, 2009
» Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my. 5) The furor about “junk mail” is mild compared to that about spam—as it should be, because online communications is prey to all sorts of fraud. My 2 cents.
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