Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
I asked colleagues what nonprofits had good employee champion programs and Chris Tuttle pointed me to Human Rights Watch. In addition, they have an internal listserv for support where staff share suggested tweets for new reports or new features or techniques on Twitter. The organizational strategy is to impact policy change.
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