Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
I asked colleagues what nonprofits had good employee champion programs and Chris Tuttle pointed me to Human Rights Watch. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. The organizational strategy is to impact policy change. Many tweets lead to press calls.”.
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