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JUNE 30, 2009

Main | Advocacy Online Unveils Social Networking Platform in Toronto » Thursday Jun 11 2009 Five Tips to Engaging New Online Activists Thursday, June 11, 2009 at 11:58AM | by Allyson Kapin Your nonprofit spends time and money growing your online list. June 11, 2009 | Tara Great list of tips! Although I would add one other.

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Social Media Advocacy Online Tips 40

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MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

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Track Social Media Media Advocacy 41

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APRIL 14, 2009

Look at other platforms to create appropriate engagement such as YouTube with a Video Response, on Facebook with a Note about the situation in an organization’s Fan Page or contact bloggers to attend a press conference and hear the facts from you. April 14, 2009 | Anne Dougherty Jen Excellent counsel. April 15, 2009 | suzi w.

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Social Media Communication Tips Advocacy 35

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MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Local Advocacy Media 31

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APRIL 21, 2008

Lessons Learned and Keys to Success: Thinking of a novel idea was a big part, responsible for the campaigns high volume of free press coverage. Did the press pick up your story? The press pickup was great in the Netherlands, and OK in Washington; not that many journalist were covering the World Bank meetings that year.

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Avatar Life Online Social Media 42

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APRIL 21, 2008

Lessons Learned and Keys to Success: Thinking of a novel idea was a big part, responsible for the campaigns high volume of free press coverage. Did the press pick up your story? The press pickup was great in the Netherlands, and OK in Washington; not that many journalist were covering the World Bank meetings that year.

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Avatar Life Campaign Social Media 37

Care2

MAY 4, 2009

But remember don’t treat it as a one way communication tool to just blast out your latest press releases and action alerts. Remember when all you needed to do was send out a press release, follow up with your rolodex of reporters or buy an ad in the New York Times? Consider it like an interactive 24-hour news cycle.

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