Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 14, 2009
Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions. Here are the highlights.
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