09NTC Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters
Amy Sample Ward
APRIL 28, 2009
data from edison research from 2008 on podcasting listenership. general awareness at around 40%, though… people don’t necessarily know they are consuming a podcast, audio embedded in rss etc. Poll your constituency to see what they are already listening to to find themes that are appealing etc. Chad: baudcast.
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