Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

SXSW Poetry Slam Slides View more presentations from kanter. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. Say, let’s define our metrics.

ROI 76

ROI Social Media Slides Media 76

Care2

MAY 15, 2009

Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). I see on the slides different services, is there one comprehensive program where we can manage everything? May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com Laura: What are your goals? Link to things that can be measured.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59