Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Case Soup: Nonprofit Video Secrets Revealed!

Social Media 40

Social Media Somalia Myspace Marketing 40

NetWits

MAY 23, 2008

The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. And the 2008 U.S. The newspaper classified ads were broken forever by the Internet, thanks to a one-two punch from the likes of Monster and Craigslist. And the nonprofit fundraising world is being broken a little bit at a time too.

Hurricane 105

Hurricane Kiva Flash Change 105

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

JUNE 1, 2009

We have raised funds for many hundreds of nonprofits by mail, and dozens online – a total exceeding half a billion dollars, largely in the form of small gifts. nonprofits in 2008. August 23, 2009 | Gordon Steen As a consumer, yes, I do get more direct mail and all kinds of spam. That’s $7 billion out of $306 billion.

Mail 47

Mail Social Media Online Advocacy 47