See3

MARCH 14, 2008

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Myspace 40

Myspace Application FAQ Newsletter 40

Care2

MAY 22, 2008

Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. Instead, test everything! May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com VeriSign) This is one of the best reports Ive read in a long time.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. Instead, test everything! May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com VeriSign) This is one of the best reports Ive read in a long time.

Social Media 31

Social Media Online Advocacy Case Study 31

See3

MARCH 17, 2008

Not illicit, hacky apps like people have been writing so far, but authorized, tested, legitimate software, much of it free, that can tap into all the features of the iPhone. I mean, we have Windows and OSX everywhere… 18 Mar 2008 daniel hartman does this mean you’re finally gonna get one?

FAQ 40

FAQ Newsletter Game Video 40

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

AUGUST 16, 2007

The test took two cells of similar prospect groups and sent the control group their standard series of two self-mailers while soliciting the test group with a four-part email series. Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. “People are still giving.

Convio 31

Convio Benchmark Studies Social Media 31