Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., Also: Do you think I’m overstating the case about the need for nonprofits to find alternatives to Direct Mail? LinkedIn, Facebook, MySpace).
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