Tech Soup

JUNE 27, 2011

Transmedia : As a funder, MacArthur was less interested in games as a stand alone experience, and more interested in them as part of a other actions and media that people can participate in. Design for Context : You need to understand the context that your game will be played in as you design it. iCivics: Learning How the Government Works.

Game 44

Game Change Support Fun 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. January 2008 As the first place winner in the America's Giving Challenge for Global Causes, I use several twitter strategies.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

We also encouraged people to change their avatars (see above). It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. I'd try to figure out how in the world to measure how many people changed their avatars.

Social Media 50

Social Media Case Study Media Interview 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

2008 has been a record year for disasters and therefore a record year for disaster response. We created a wiki full of sample avatars, banners, widgets, videos, audio clips, etc. But, in this economic climate the Red Cross is certainly making more aggressive online marketing moves. that are easy to grab and use.

Social Network 52

Social Network Site Network Disaster 52

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 37

Avatar Life Campaign Social Media 37

Nonprofit Tech for Good

JUNE 25, 2012

In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has made it abundantly clear that expecting our online supporters and donors to read even only 140-characters can sometimes be too much to ask. Photos with Your Nonprofit’s Logo or Avatar. Call to Action Photos. Infographics.

Photo 278

Photo Social Media Media Avatar 278