Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
" No, we didn't do runs or walks or campaigns to raise public awareness of screening. At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. Let's Raise a Brand! Unfortunately in reality, we were often misunderstood. No, we weren't "Katie's group."
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