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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. Remember bookmarked items can also influence your blog traffic (positively). It can also influence traffic. The tools include Google Analytics, PostRank, Feedburner, and others.

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