Care2

AUGUST 16, 2007

The test took two cells of similar prospect groups and sent the control group their standard series of two self-mailers while soliciting the test group with a four-part email series. Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

SEPTEMBER 18, 2007

Individual organizations still should conduct their own testing to determine which day of the week works best for them, but any test should consider Friday and Sunday as viable challengers. All Care2 terms of service and privacy policies apply. food for thought. food for thought. All rights reserved.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

MAY 14, 2009

Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. This is down from 19% in 2007 and 21% in 2006. The annual churn rate, or the rate at which an email list “goes bad” in a year, held steady at 19% between 2007 and 2008. This was lower than in 2007, when average gift size was $86.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 26, 2009

“Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

NOVEMBER 26, 2007

Test a soft ask in thank you email after someone subscribers or signs a petition. Test a combined email- direct mail effort. Try testing asking strings for different donor levels. Test segments and treatments creatively. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Advocacy Online Money 31