2007 Adopt San Francisco Slides 
Tech Soup
MAY 13, 2011
In 2007 when the platform launched, Causes grew in popularity and awareness as people used their Birthday Wish to raise money for their favorite nonprofit. Cancer.org is an early adopter and nonprofit pioneer using this largely untapped fundraising technology. Jen Burton, Community Director of Causes Fundraising Focus: Facebook.
Tech Soup
MAY 21, 2015
Founder Richard Zimmerman started Orangutan Outreach in 2007, and the organization grew quickly thanks to a close affiliation with the Animal Planet series Orangutan Island. Orangutan Outreach used a donation of Adobe Creative Suite to produce and electronically distribute high-quality digital content for thousands of "adoptive parents."
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