Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 14, 2009
Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. This is down from 19% in 2007 and 21% in 2006. The annual churn rate, or the rate at which an email list “goes bad” in a year, held steady at 19% between 2007 and 2008. This was lower than in 2007, when average gift size was $86.
28 
Let's personalize your content