Care2

MAY 14, 2009

Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. This is down from 19% in 2007 and 21% in 2006. The annual churn rate, or the rate at which an email list “goes bad” in a year, held steady at 19% between 2007 and 2008. This was lower than in 2007, when average gift size was $86.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JUNE 5, 2009

According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. The total amount of money raised online increased by 26 percent from 2007 to 2008. Who wants to do fund rising programs.

Social Media 47

Social Media Online Advocacy Media 47

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31