Ditch the Community Manager. Hire the Community Analyst | |
AFP Blog
MARCH 9, 2012
Ditch the Community Manager. Hire the Community Analyst | | : Ask people who only loosely pay attention to the social media echo chamber what their definition of “community management” is and you’re likely to receive several different versions. The most likely of which would include something about answering a customer’s complaint on Twitter. I’m not a community manager by any stretch of the imagination, but even I know that is a very narrow definition of what a community manager does.
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